Kim Williams

Digital transformation has accelerated faster than most sales teams can adapt. AI, data analytics, and hybrid selling have become the new normal — yet even the world’s largest brands are still struggling to turn digital capability into measurable commercial growth. Here are the six biggest digital sales problems global enterprises face today — and six practical, evidence-based ways to fix them.

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In a marketplace that's more digital, data-driven, and buyer-empowered than ever before, having a digital sales strategy isn’t optional—it’s essential. In 2025, the companies winning market share aren’t just selling online—they’ve architected a holistic digital sales strategy that guides every touchpoint of their customer journey. So what does that look like? And how do companies go from traditional sales to modern, AI-powered digital sales machines? This guide will answer that.