Kim Williams

In a marketplace that's more digital, data-driven, and buyer-empowered than ever before, having a digital sales strategy isn’t optional—it’s essential. In 2025, the companies winning market share aren’t just selling online—they’ve architected a holistic digital sales strategy that guides every touchpoint of their customer journey. So what does that look like? And how do companies go from traditional sales to modern, AI-powered digital sales machines? This guide will answer that.

The Digital Sales Authority is proud to showcase our Global Digital Sales Jobs March Spotlight

A recent global survey of online sales managers & directors highlighted that 89% of companies say there is a digital sales skills gap.